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ETV Kannada Launching, Urdu Channel Next

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Competition in the Kannada TV firmament is all set to heat up with the launch of a new Kannada Channel from Ramoji Rao’s Eenadu TV (ETV) stable on 10 December.

 

Its launch comes just about a year after news of such a channel first surfaced in December 1999. The new general entertainment Kannada channel faces a stiff test from the well settled Udaya of Sun TV, as also the comparatively more recent Ushe and Suprabhat. Udaya at present hogs a whopping 70% share of the Rs850 million worth of ad spending in Karnataka.

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The channel will be a 24 hours free to air channel with the programming pattern on the same lines as other ETV regional channels like ETV Marathi. Transmission is through Intelsat 704 at 66°E. The trial run started on 3 December. On Launch day two Blockbuster movies will be shown, one starring Kannada matinee idol Raj Kumar.

 

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Speaking exclusively to Indiantelevision.com, an executive of ETV’s Mumbai office said: “The Kannada audience is very discerning on the quality front. This IT savvy, educated audience will not accept just anything that is dumped to them. But our experience in successfully running Marathi and Bengali channels will definitely help us to deliver the best to our Kannada audience.”

 

For Ramoji Rao, after ETV Kannada, the next on the list is an Urdu channel which will be launched sometime in March 2001. The programme compilation has been going on for the last few months. Other regional channels are also in the pipeline.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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