GECs
Eternal Dreams to scout for singing talent every year
MUMBAI: Eternal Dreams, a media company promoted by Sapna Chaturvedi, is seeking to honour bards.
And it is doing it in memory of India’s greatest singer ever, the eternal Kishore Kumar. The company, which has been slowly but surely working on turning around the Rathikant Basu promoted Tara Marathi and Bengali, has initiated the Kishore Kumar Award – which will honour two singing talents each year: one for established singers and the other for a new voice who can recreate the magic of the Maestro, Kishore Kumar.
Some permanent members of the jury who will judge the entries include: Amit Kumar, Kishan Kumar of T Series, Ratan Jain of Venus, Kumar S Taurani of Tips, Ekta Kapoor of Balaji Telefilms, Praveen Shah of Time and music directors Dabboo Malik and Himesh Reshammiya. Apart from these, there will be other members who will be decided each year prior to the selections.
Chaturvedi says Eternal Dreams will handle the winners’ careers for six months. “We hope to present the Indian music industry with some exceptional talents in the coming years,”she adds. The award was unveiled by film star Jeetendra at a musical extravaganza based on the songs of Kishoreda last weekend. Among the singers who turned up and crooned at no cost included Kumar Sanu, Vinod Rathod, Babul Supriyo, Shaan and Dabboo Malik. Making his debut on stage was Kishore Kumar’s youngest son Sumeet Kumar, who enthralled the audience with his promising performance.
The surprise discovery of the evening, however, was Pankaj Chaturvedi, a singer who wears two hats with the ease of a magician. Pankaj who evoked nostalgic memories of Kishoreda with the best of his memorable numbers is also the CEO of Baskin Robbins (South Asia), the largest international ice cream chain in India.
The show, a tribute to Kishore Kumar, is to be aired on DD Metro and has the backing of Tide detergent, Dabur and Win 94.6 with Regent Hotels being the hospitality partner.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
