MAM
Cohesive partnerships at Delhi Times Fashion Week
Mumbai: Prius Brand and Business Partners has made a notable impact on India’s fashion landscape by elevating and redefining fashion shows. Recently, its collaboration with Delhi Times Fashion Week (DTFW) scaled up the aura of India’s biggest fashion show, making it an unforgettable experience for all attendees and stakeholders.
Prius Brand and Business Partners provided one-stop comprehensive solutions, from strategic planning and flawless production to celebrity sourcing, designer and influencer engagement, media outreach, and digital services, significantly boosting the DTFW’s brand visibility. Efficient coordination and collaborations with key sponsors, renowned designers and celebrity showstoppers resulted in elevation of the fashion event.
“Prius Brand and Partners created a significant buzz in the fashion world by receiving a massive response from all stakeholders including designers, influencers, and sponsors. We are happy to be known as a one-stop solution for anything and everything in the fashion landscape. As we have developed several Intellectual Properties (IPs) for different sectors including fashion and lifestyle, our flagship company PRIUS COMMUNICATIONS has been successfully leveraging its expertise to scale up events like DTFW with associate Prius Brand and Business Partners,” said Prius Brand and Partners founder and chief Baldev Raj.
At DTFW, renowned designer Narendra Kumar, in association with Prius Brand and Business Partners, showcased his newly launched exotic collection ‘Ura Street,’ inspired by Gen Z’s taste for pop, denim, and bright colors.
In close association with Prius Brand and Business Partners, People for Fashion (PfF) reinvented the DTFW in terms of model sourcing, coordination, collaborations, presentation, and flawless production. “We strive to bring unparalleled fairness and ingenuity by providing end-to-end solutions in the fashion landscape. Our mission was to spotlight the incredible talent that fuels the fashion industry, and the recently concluded DTFW provided the perfect platform. This year, we scouted and curated a diverse array of models, designers, and artists who brought innovative and inspiring designs to the runway. PfF aims to provide suitable launchpads for the next generation of fashion leaders,” said PfF co-founder Amit Kumar.
The event also featured famed designer Archana Kochhar and showstopper actress Chitrangada Singh, marking a fantastic finale. Cohesive partnerships at the DTFW offered a glimpse into the latest branding, business trends, and transformations. All partners, DTFW team, Prius Brand and Business Partners, PfF and others demonstrated their passion for fashion by taking the fashion show’s grandeur, creativity, and credibility to new heights.
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador Dalí, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
