MAM
Cohesive partnerships at Delhi Times Fashion Week
Mumbai: Prius Brand and Business Partners has made a notable impact on India’s fashion landscape by elevating and redefining fashion shows. Recently, its collaboration with Delhi Times Fashion Week (DTFW) scaled up the aura of India’s biggest fashion show, making it an unforgettable experience for all attendees and stakeholders.
Prius Brand and Business Partners provided one-stop comprehensive solutions, from strategic planning and flawless production to celebrity sourcing, designer and influencer engagement, media outreach, and digital services, significantly boosting the DTFW’s brand visibility. Efficient coordination and collaborations with key sponsors, renowned designers and celebrity showstoppers resulted in elevation of the fashion event.
“Prius Brand and Partners created a significant buzz in the fashion world by receiving a massive response from all stakeholders including designers, influencers, and sponsors. We are happy to be known as a one-stop solution for anything and everything in the fashion landscape. As we have developed several Intellectual Properties (IPs) for different sectors including fashion and lifestyle, our flagship company PRIUS COMMUNICATIONS has been successfully leveraging its expertise to scale up events like DTFW with associate Prius Brand and Business Partners,” said Prius Brand and Partners founder and chief Baldev Raj.
At DTFW, renowned designer Narendra Kumar, in association with Prius Brand and Business Partners, showcased his newly launched exotic collection ‘Ura Street,’ inspired by Gen Z’s taste for pop, denim, and bright colors.
In close association with Prius Brand and Business Partners, People for Fashion (PfF) reinvented the DTFW in terms of model sourcing, coordination, collaborations, presentation, and flawless production. “We strive to bring unparalleled fairness and ingenuity by providing end-to-end solutions in the fashion landscape. Our mission was to spotlight the incredible talent that fuels the fashion industry, and the recently concluded DTFW provided the perfect platform. This year, we scouted and curated a diverse array of models, designers, and artists who brought innovative and inspiring designs to the runway. PfF aims to provide suitable launchpads for the next generation of fashion leaders,” said PfF co-founder Amit Kumar.
The event also featured famed designer Archana Kochhar and showstopper actress Chitrangada Singh, marking a fantastic finale. Cohesive partnerships at the DTFW offered a glimpse into the latest branding, business trends, and transformations. All partners, DTFW team, Prius Brand and Business Partners, PfF and others demonstrated their passion for fashion by taking the fashion show’s grandeur, creativity, and credibility to new heights.
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
