GECs
Etc’s ‘Taraana’ music to male ears
MUMBAI: Taraana, the musical show on ETC, which airs old songs back to back, is attracting more male viewers, claims the channel.
Taraana is a daily musical show that airs at 3:30 pm from Monday to Saturday.
The channel, quoting TAM data, claims that between 5 June and 11 June, 15 to 35 year old males (Hindi speaking C&S markets) gave Taraana a TVR of 0.3, the third position among music channels.
The show is the pot-purée of hits from the fifties, sixties and seventies songs. This is back-to-back compilation of up beat tracks down the three decades.
The show regularly plays songs sung by “golden oldies” like Geeta Dutt, Lata Mangeshkar, Asha Bhonsale, Suraiya, Noorjehan, Manna Dey, Mukesh, Kishore Kumar, Mohammad Rafi and many others at their vocal best .
ETC has music dominating more than 98 per cent of its programming content.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
