GECs
Etc Punjabi, Alpha Punjabi to telecast ‘Miss World Punjaban’ live
MUMBAI: The Lux Orchid Miss World Punjaban 2004 will be held on 6 November at Ludhiana. The contest will air live on Alpha Punjabi and Etc Punjabi simultaneously.
ETC Punjabi began the two-month long exercise in September. The channel had invited entries from all the participants along with their photographs and a brief profile. Girls from all over Punjab and even other states came forward in the biggest ever strength of more than 200 applicants.
Entries were also received from other countries like Canada and the UK. Out of these, 30 contestants were selected for the semi finals at Mohali and Chandigarh, informs an official release.
Etc Punjabi president Rabindra Narayan added, “It is our constant endeavor to reach out to our viewers by going beyond television. To discover the new Lux Orchid Miss World Punjaban is part of that effort. We are grateful to Lux Orchid for believing in this concept and going all out to patronise this venture”.
This will be the eight exclusive beauty pageant based on Punjabi culture, which will be organised by Sabhyacharak Saath Punjab and Etc Punjabi.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
