News Broadcasting
ET Now launches series on successful entrepreneurs
MUMBAI: ET Now, the English business news channel, is gearing up to launch a 10 episodic series, Leap of Faith, starting 4 August.
The show will telecast the journey of true blue entrepreneurs, who have redefined the way business is done. “Leap of Faith will feature some of India’s innovative business leaders who, through their ideas, hard work and dedication have opened new avenues of business and will serve as inspirations for the future generations of young entrepreneurs,” the company said.
ET Now has roped in Bajaj Hindusthan, the sugar and ethanol manufacturing company of Bajaj Group, as the title sponsor for the show.
Some of the personals that the show will unravel include – PVR MD Ajay Bijli; MakeMyTrip.com CEO Deep Kalra; Dabur India vice chairman Amit Burman; and Volvo – Eicher CEO Siddharth Lal.
The show will be hosted by Simone Singh. The chat-based show is divided into three segments.
The first segment explores the inspiration, the toil and the challenges behind the enterprise; the second segment is driven by a mentor who discusses debates and guides the entrepreneur on his journey ahead. The third segment is a Q&A with business school students, some of whom would be future success stories, students who ask the obvious and the tough of the business leader. In this interactive segment B School students get the opportunity to converse with their role models as they share their perspective on life, the fundamentals of success and business.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
