GECs
ET Now and ET Now Swadesh to present special programming for Union Budget 2023
Mumbai: As India gets ready for union budget 2023, the last full budget by the Modi 2.0 government before the general elections in 2024, ET Now, India’s leading English business news channel and ET Now Swadesh, Hindi business news channel, have announced an exclusive budget special programming under the theme, Budget 2023 – Leap Ahead.
While the world over is grappling with and preparing for recession, India, one of the fastest-growing economies in the world, is getting ready for the next big leap toward realising its $5 trillion economic goal. Capturing the tone and the mood for the union budget 2023, ET Now and ET Now Swadesh offer their viewers a comprehensive 360-degree perspective of this landmark budget that will set the tone as India continues to leap towards becoming an investment-friendly and global manufacturing hub.
Using cutting-edge technology and state-of-the-art AR graphics to present a simplified budget analysis, ET Now and ET Now Swadesh present a slew of interactive and engaging line-up that will decode the union budget 2023 & its impact, along with dedicated expert advice on stocks, markets, wealth creation ideas, investment insights, and more. The channels have also partnered with Deloitte India as a knowledge partner and will have their industry experts share views on the social, political, and economic implications of the union budget.
Pre-budget programming details below:
Budget & markets: Often known as the sentiment indicator, the Indian stock market has been crucial in garnering investment into India. Airing every day at 4 p.m., ET Now and ET Now Swadesh in the run up to the elections will analyse what the market mavericks are eyeing from finance minister Nirmala Sitharaman.
Economist panel: Given that the developed world is bracing itself for the recession, the show will provide an in-depth view of how well India’s macros are placed to withstand the storm. With an esteemed team of economists including, Nomura Holdings managing director and chief economist Sonal Varma, Citibank chief economist, India Samiran Chakraborty and CLSA Indraneil Sengupta, the show will delve into their expectation on India’s GDP growth & their targets for the fiscal.
Budget & start-ups: Airing at 6:00 p.m. on the channels, the show understands the budget expectations from the thriving start-up community. Be it ecommerce, logistics, funding or taxation, it is this start-up sector that will be impacted the most with the budget announcement. Investor & entrepreneur Ronnie Screwvala will help understand the current landscape for the start-ups in India & what will help the sector take India to the next leg of growth.
The money show: How will the union budget impact your wallet? How can you counter inflation & yet continue to grow your investments? This special show airing at 5 p.m. offers viewers an opportunity to share their personal finance queries live with an esteemed panel of guests.
On budget day,
Commencing with the live coverage of the FM speech, think tanks, Swaminathan Aiyar, Mythili Bhusnurmath, Rajnish Kumar, Puneet Chhatwal, Dr Ashutosh Raghuvanshi will simplify, analyse and dissect the Budget and give real-time views as its being delivered. Tracking the economic and political impact of the budget, ET Now & ET Now Swadesh will cover a series of in-depth discussions and interviews with key policymakers and present actionable ideas to fuel India’s economic growth.
Budget day programming details are below.
Live coverage from big industry chambers– CII, Ficci, Bombay Chamber of Commerce & Industry
Budget Fatafat – A quick roundup of all the key takeaways from the budget.
India’s secretaries panel featuring will decode the budget & its impact on state finances.
Special Tax Panel featuring to help understand the tax implication of the steps announced in the union budget.
Budget & You – A personal finance show that will answer all the viewers queries on their personal finance with esteemed panel of guests.
Promising viewers an immersive TV viewing experience, ET Now and ET Now Swadesh add on to the budget excitement with an on-air contest, budget master on 1 February 2023. Participants can enter the contest by watching the channels and answering simple questions asked every hour between 9 a.m. to 2 p.m. to stand a chance to win gold.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
