News Broadcasting
Essel targets January 2007 launch of digital venture; plans web portal
MUMBAI: Subhash Chandra-promoted Essel Group will unveil a set of digital initiatives under the banner of its newly-formed digital arm Digital Media Convergence Ltd (DMCL) by January 2007, including a web portal.
The plan is to explore new media platforms such as mobile and IPTV and the online space in a full-fledged manner to distribute various formats of digitised content.
“We will be unveiling our initiatives in three months time. We are going to create various in-house formats and shows. Apart from this, we are speaking to various foreign players as well to acquire internationally acclaimed formats. We are sending a special programming delegation for the upcoming Mipcom session. Though the stress is on delivering fresh content, we are keen on the Zee digital library as well,” says DMCL CEO Abhijeet Saxena.
DMCL will concentrate on acquiring, digitising and making available content on various delivery platforms. “Apart from our library products, we are keenly looking at providing our services to all the content owners who want to distribute their content in these platforms. The company will also be exploring the interactivity segment to tap the potential this space offers to the maximum,” Saxena adds.
To enrich its platforms, DMCL will be creating special interest content, apart from making use of the Zee Network library on a selective basis. DMCL has already initiated talks with various Indian as well as international companies to acquire programming formats and various genres of content.
According to Saxena, the company is thinking beyond mobisodes and other existing mobile value added services (VAS). He says the plan is to launch multiple formats of shows, targeting various segments of the consumer.
“We have thought about the viability of the services from a consumer point of view and the practicalities of making it a popular medium. Hence, we will offer various price rates depending on the duration and uniqueness of the formats. For example, we are working on multiple formats for movies, not just abridged versions. To market these multiple segments, we have classified the services into premium and mass oriented,” Saxena offers.
DMCL expects to contribute to the mobile VAS in a significant manner with the initiatives. “The existing mobile VAS market size comes about $500 million and this space is expected to reach $10 billion by 2010. DMCL expects to be a major contributor to the expansion,” says Saxena.
DMCL has recently roped in Intel and IBM for its back-end technology support. The company has already brought most of the telecom operators on board for the initiative.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
