News Broadcasting
ESS’ ‘Shahz and Wahz Show’ enters TAM Top 100
MUMBAI: One of the innovations that ESPN Star Sports did for its recent coverage of the India Australia test series was The Shahz And Wahz Show. Aired every day at tea time, the show saw Ravi Shastri and the latest addition to the broadcaster’s ‘A Few Good Men’ team Wasim Akram host their own show.
The combination has worked. TAM data for the period 28 December 2003 – 3 January 2004 for all cable and satellite homes 4+, shows that the special enters at number 68 with a rating of 2.9.
One of the show’s innovations was allowing viewers to vote through SMS. The broadcaster would pick out three girls from the ground everyday and the audience had to decide whom they wanted to see appear on the show.
Despite the fact that India was playing the decider that week ESS couldn’t make a dent into Star Plus’ domination. The highest spot the match occupied was at number 33 with a TVR of 4.4. There is not one show from Zee in the top 100. SET enters the charts courtesy Jassi.. at number 45 with a TVR of 3.4.
