ESPN INC bags US region IPL media rights for $12.4 million

MUMBAI: The marketing committee of the Board of Control for Cricket in India (BCCI) met in Chennai on 28 February, 2015 to decide the media rights of the Pepsi IPL for the United States region for the three-year period (2015 to 2017).

BCCI received three bids from M/S Willow, Times Internet and ESPN and after following tender policy, the rights were awarded to ESPN INC at a total fee of $12.4 million for the three-year period.

Speaking about the association, BCCI secretary Sanjay Patel said, “We are delighted to have entered into a strategic partnership with one of the leading platforms of global sport, M/S ESPN, which will deliver the widest possible reach ever for the Pepsi IPL in the United States.”