iWorld
ErosNow acquires worldwide rights to Zee TV’s content
MUMBAI: EroS International Media is riding high on success. Its on-demand entertainment portal ErosNow has acquired the worldwide rights of popular Zee TV shows.
With this development, the content from Zee will be available to members with no extra subscription costs. With a reach of more than 169 countries and access to more than 670 million viewers globally, Zee TV is the largest media franchise serving the South Asian Diaspora.
The partnership will allow ErosNow to showcase Zee’s premier television content ranging from top rated serials and soaps to reality shows. Shows like -Ek Mutti Aasmaan, Pavitra Rishta, Fear Files, Sapne Suhane Ladakpan Ke, Jodha Akbar, Do Bandhe Ek Dori Se, Kumkum Bhagya, Qubool Hai, Aur Pyar Ho Gaya and Armano ki Doli.
ErosNow CEO Rishika Lulla Singh feels that partnering with Zee for compelling content is a natural step to providing the best of Indian entertainment to the consumers worldwide. “We aim to provide a robust customer experience with an extensive content offering. We are thrilled to introduce prime television programming from Zee TV into our content mix. We are very excited to bring these shows to the platform and are confident this content will be enjoyed worldwide on ErosNow.”
According to Zee MD and CEO Punit Goenka it is a logical extension for the channel to make its programs available on ErosNow. “Zee has always been a leader in the media and entertainment space, having evolved from being a broadcaster to a content creator and aggregator.”
Goenka further adds “Our premium television content is enjoyed by a large global audience across diverse platforms, with a definitive surge in younger viewers who are more accustomed to consuming entertainment via digital platforms. By partnering with ErosNow, we hope to capture viewers from around the world with the best shows from Zee’s library thus living up to our corporate brand philosophy of “Vasudhaiva Kutumbakam- The World Is My Family.”
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
