iWorld
Eros Now to launch film festival on Facebook Watch this Diwali
Mumbai: Eros Now is launching a month-long Bollywood film festival on Facebook Watch this Diwali. As part of the collaboration, the OTT platform will stream a film every day from its library of over 12,000 Indian films on Eros Now’s Facebook page from 3 November to 2 December. The films will be powered by Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem.
The list includes popular titles from the 90s and 2000s such as “Tere Naam,” “Hum Dil De Chuke Sanam,” “Devdas,” “Cocktail,” “Love Aajkal,” “Shubh Mangal Savdhan,” “Raanjhanaa,” “Manmarziyaa,” “Vicky Donor,” “Hathi Mere Sathi,” and more.
Commenting on the campaign, Eros Now senior vice president – marketing Ramakrishnan Laxman said, “Our data science-led research indicates that Bollywood movies have a strong repeat watch value, and during festival season, this repeat viewing increases many folds. With people preferring to stream long-form content on their devices nowadays, this partnership with Facebook allows us to extend the joy of watching the old and new gems of Bollywood this Diwali to billions of social media savvy audiences.”
“Our focus in India with Facebook Watch has been reflective of the diverse consumer tastes in the country. With movies and cinema being extremely popular with our community, we are excited to partner with Eros Now to enable fans to watch their favourite Bollywood movies on Facebook Watch. We hope this experience will enable people to share, connect and entertain themselves with content they like on Facebook,” added Meta director – media partnerships Paras Sharma.
Eros Now has a 10 million-strong community of fans on Facebook, and this collaboration between the two companies is expected to provide them with an interactive viewing experience.
“This industry-first initiative is a great example of democratising the best of Bollywood content. Our association with Eros opens new avenues of user–brand experiences to drive social entertainment commerce. We are certain that this unique festive partnership will pave a path for more engagement and result in further uptake of our content,” stated Mzaalo COO Vikram Tanna.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
