iWorld
Eros Now partners with Global Networks Infocom to expand its reach
Mumbai: Eros STX Global Corp-owned OTT entertainment platform Eros Now on Thursday announced that it has partnered with Global Networks Infocom Pvt Ltd (GNIPL), supplier of IT infra and network equipment along with value added services to internet service providers, telcos, and system integrators across India through its brand – Globenet.
Following this, Eros Now’s filmi library of over 12,000 digital titles as well as premium original episodic series, and music videos, will be available to GNIPL’s customer base across India. Globenet will bundle Eros Now’s yearly subscription packs along with their products and services and distribute them to its premium users nationally.
Commenting on the partnership, Eros Now SVP and business head tech zone Manpreet Bumrah said, “Over the past year, we have seen a radical change in consumer behavior. People are more inclined towards watching new content online as they spend more time at home. With our partnerships with service providers, we are looking at benefitting these consumers by offering a plethora of content and expanding our national reach.”
Globenet director Harshal Dalal shared, “India is currently an OTT driven market, and we are delighted to announce our partnership with Eros Now – one of the leading OTT players in India. Through this partnership, we aim to create a holistic digital ecosystem and offer unlimited entertainment with bundled services to our customers.”
According to a recent study by consultancy firm Ovum, India has one of the highest numbers of users with carrier-bundled paid media services. As a value-conscious country, Indians are drawn to service providers offering multiple streaming services, whether for mobile or broadband connections on smart TVs. Carrier-bundled media services provide users with options and encourage consumption, thus helping in maintaining a loyal consumer base
iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
