iWorld
Eros Now partners with CashKaro
KOLKATA: Eros Now announced a strategic partnership with one of India’s largest Cashback and Coupon sites, CashKaro.com on Wednesday. The association allows CashKaro users to benefit from a special discount offer on Eros Now’s annual subscription and provide access to Eros Now’s massive content catalogue to a wider audience across the country.
Eros Now’s continuing commitment to offer convenient payment gateways for consumers has led to the partnership with CashKaro, which will provide additional value to its massive customer base along with the special discount. Importantly, the inclusion of Eros Now also builds CashKaro’s entertainment catalogue which currently offers services across categories including fashion, beauty, personal care and electronic devices among others.
As the online video consumption market continues to grow rapidly, offering Eros Now’s massive content catalogue including 12,000 plus movie titles, original shows, music, short format content Quickie and more with a discount offer, enhances CashKaro’s offerings. Subscribing to Eros Now via CashKaro enables users to avail special discount offers on the annual subscription.
Commenting on the association, Eros Now CEO Ali Hussein said, “Today’s consumers are increasingly adopting digital mediums to meet their demands and we at Eros Now have been catering to their choices with clutter-breaking initiatives. The strategic deal with CashKaro further builds excitement amongst movie buffs, original show followers and music lovers to access the best of online entertainment by subscribing to Eros Now.”
CashKaro co-founder Swati Bhargava added, “Eros Now’s massive content library, paired with the convenience of digital payment and discount offers, will certainly fulfill the growing demand of users for OTT content. This partnership enables us to further widen our service catalogue and offer greater volume and variety to our users, in the OTT entertainment category. CashKaro always stands true to its mission statement #YouGetMore Hamesha and this collaboration with Eros Now helps us do just that.”
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
