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Eros Digital ropes in former Google exec Ali Hussein as COO

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MUMBAI: Kishore Lulla-Rishika Lulla Singh-run Eros Digital is muscling up. The digital content streaming and distribution company has signed up former Google and You Tube executive Ali Hussein as chief operating officer (COO). Rishika Lulla Singh is the CEO of the company.

Hussein will be spearheading Eros’ digital initiatives including Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform.

Hussein is a co-owner of Monozygotic Productions promoted by Rajiv and Raghu Lakshman, Rajiv Luthria, Siddharth and Rahul Tewary (of Swastik Productions). Sources indicate Hussein will continue to retain his substantial stake in the company.  Monozygotic is behind reality show MTV Drop Out Pvt Ltd, which was launched last year.

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Rishika Lulla Singh said, “We are delighted to have Ali join the leadership team at Eros. The impact of digital technology on media consumption is growing at a rapid space, making this sector one of the most exciting in present times. At ErosNow, we are in a robust growth phase and continue to reinvent ourselves as a digital company. With Ali’s experience in media, entertainment and the digital space, we look forward to further capitalising our digital expansion strategy and I wish him all the best.”

Prior to Monozygotic, Hussein was head of media partnerships, You Tube, where he spent around two and a half years. Before YouTube, he was assistant vice president of digital at Viacom18—looking after Nickelodeon, MTV and Colors—over a three and a half year period. And prior to that, Hussein was assistant general manager at Hungama Mobile.

Speaking on his appointment, Hussein said, “This is an exciting time for the Indian digital landscape and we are poised to become India’s largest digital entertainment company. I truly believe Eros Now is an established global player that is best positioned to leverage this space with the strength of its vast content library and dominant market share and I am very happy to be a part of this opportunity to take the company to the next level”.

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Earlier this year, Eros Now, the group’s streaming app, had announced a five million paying subscriber base globally. Eros Now has partnered players worldwide to expand its offerings, including Amazon across the US and the UK, Roku in the US, Canada and the UK, and T-Mobile in the US. The company most recently partnered LG for its Smart TVs worldwide, apart from having deals with companies such as Reliance Jio, Airtel, Vodafone, and Idea Cellular in India.

Eros Now is slated to launch its original shows soon.

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iWorld

WhatsApp may soon let users to pick who sees their status updates

The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.

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CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.

According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.

The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.

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The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.

Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.

The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.

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