GECs
Epic TV to experiment with long and short duration content
MUMBAI: Here’s more dope on Epic TV, the new historical, folklore and mythological channel that is being wet-nursed by former Walt Disney India head Mahesh Samat and funded by Anand Mahindra personally.
As revealed yesterday, the channel is expected to launch in August sometime. Currently, the company has applied to the I&B ministry for a broadcast license, which it hopes to have in its pocket in a couple of months. It is also negotiating for transponder space – one on the Insat series and the other with a south east Asia based vendor.
Additionally, Samat says that the channel has plans to do narratives and programming of varying duration. “We are focusing on programming based on long form fiction narrative of an hour’s duration, non-fiction shows and short form fiction. Long form will have two-three hour episodic shows in a day. These will focus on new situations, supernatural content, drama and crime. Whereas narrative non-fiction will consist of one to two hours programming in a day, underlining narrative documentaries including contemporary, recreational and reenactment styles. And the last short form content will be seen as short vignettes, explaining interesting facts, and short ‘behind-the scenes’ videos.”
Samat says all the shows will be shot in HD and with high production values. “We will be looking at monetising the content even across digital platforms, eking out revenues from wherever we can,” he reveals.
Apart from Ravina Kohli and Aparna Pandey other professionals who have come on board include Niharika Kotwal as head production and Manish Thukral as chief financial officer.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
