iWorld
Epic On partners with YuppTV to reach more audiences
Mumbai: IN10 Media Network’s super-app Epic On has announced its collaboration with Yupp TV, a B2B aggregator of live TV channels and VOD. The partnership will aid the app in expanding its footprint across metros as well as tier 2 and 3 cities.
YuppTV, which offers users a single subscription to all premium OTT apps, has a vast distribution network via its partnership with ISPs and broadband companies.
“With an increase in smartphones, affordable data availability and varied taste clusters there has been unprecedented growth in content consumption in the country. Consumers now look beyond the traditional medium for entertainment. To reach a wider set audience across geographies at ease, Epic On has partnered with the B2B aggregator,” said the company in a media statement.
“I am glad to partner with YuppTV Scope that enjoys an immensely penetrated network in the country,” said Epic On COO Sourjya Mohanty. “With this partnership, we look to provide our content to millions of more viewers who are still untapped from an OTT content perspective.”
To be easily accessible to viewers across platforms, Epic On has partnered with multiple partners in the recent past with a presence across 45+ smart TVs and telcos both in domestic and international markets.
“OTT consumption has been growing and through this partnership, we further look to increase the consumers base for YuppTV Scope,” said YuppTV founder and CEO Uday Reddy. “Users will be able to watch top-notch online video streams and enjoy a unique entertainment experience from a single platform.”
YuppTV Scope, a tech-enabled single subscription video streaming platform. It is a one-stop destination that offers users a unified interface to all premium OTT apps using a single subscription while eliminating the task of accessing multiple apps, said the statement.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
