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Epic On partners with PhonePe to offer 25% off on subscriptions

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MUMBAI: Premium OTT platform Epic On has partnered with PhonePe to offer its subscription at a 25 per cent discount to PhonePe’s over 250 million users. PhonePe users can now get a six-month subscription to Epic On’s diverse mix of multiform content across genres and formats for just Rs 299 and an annual subscription for Rs 499.

With the country being hit by a pandemic and people forced to shelter in place, the digital wave got a massive boost and led to a sudden unprecedented surge in the demand for digital and OTT content. The introduction of new digital technologies at a lower cost had already made new inroads for the digital entertainment sector in India. In the past two years, India’s digital streaming industry eclipsed India’s film industry in size and the OTT industry grew by a whopping 240 percent between 2016 and 2019.

Epic On chief operating officer Sourjya Mohanty said, “Having seen the exponential rise in demand for digital entertainment content and digital payment solutions across India, we are excited to partner with PhonePe to leverage their subscription payment features. This will allow our users to utilise their option of easy payments while providing a 25 per cent discount for enjoying our premium content while subscribing from the PhonePe platform.”

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PhonePe director of business development Ankit Gaur said, “In the current times, we have seen a rising demand for quality digital entertainment options that can be enjoyed from the safety of home. In line with this, we launched the Subscriptions category in April this year. Our collaboration with Epic On is another important step in providing our users with a seamless way to buy subscriptions at attractive prices. We are working to add more such entertainment options to our platform in the future.”

To buy a subscription, all that PhonePe users need to do is to log in to the PhonePe app and go to the Recharge & Pay Bills section. Then they just need to go to the Subscriptions category and select Epic On and pay for their subscription using UPI/debit or credit card/PhonePe wallet.

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iWorld

Meta plans 8,000 layoffs in new AI-led restructuring wave

First phase from May 20 may cut 10 per cent workforce amid AI pivot.

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MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.

And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.

The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.

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The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.

For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.

That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.

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