iWorld
Epic On partners with Amazon Pay
KOLKATA: IN10 Media Network’s OTT platform, Epic On– recently launched in an all-new and reimagined avatar – has partnered with Amazon Pay. Through this collaboration, Amazon Pay users can avail 20 per cent discount of up to Rs 100 on the annual membership of Epic On.
To avail this exclusive offer, users can select Amazon Pay as their mode of payment on EPIC ON’s payment page or directly access it from the Amazon Pay app. The offer is valid till 30 September.
In sync with its new brand proposition Dekho| Suno |Khelo (Watch | Listen | Play), EPIC ON brings a wide range and magnitude of content, enabling users to Watch, Listen, Play, Read & Engage with multiform content on a single app!
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“With the new Epic On, we enter an exciting phase, bringing a diverse mix of multiform content across formats on one online platform,” Epic On COO Sourjya Mohanty said.
“We are happy to partner with Amazon Pay to offer an exclusive proposition that’s designed keeping the user at the epicentre. With our dense content library, we are certain all those who consume content digitally and want convenience will find content of choice on Epic On,” Mohanty added.
Read more coverage on Amazon Pay
Commenting on the partnership, Amazon Pay India director Manesh Mahatme said “We are glad to partner with Epic On to allow Amazon customers to seamlessly pay for their subscriptions. This is one more step toward ubiquitous acceptance of Amazon Pay across online merchants.”
iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
