iWorld
EPIC ON forays into originals, announces a robust slate of series
Mumbai: EPIC ON, the OTT platform from IN10 Media Network, has captivated audiences with its diverse content, including movies, shows, documentaries, podcasts, and games. Now, the platform is excited to announce its next growth phase with a robust slate of original series.
The originals promise to take viewers on an impressive journey through compelling narratives, unforgettable characters, and high-quality production values.
Emphasising IN10 Media Network’s vision to build an influential content studio and invest in content that reflects the network’s vigour for staying ahead of the curve, IN10 Media Network managing director Aditya Pittie said, “EPIC ON originals mark a significant milestone for the platform as we aim to strategically build new partnerships and engage diverse audiences, adapting to their evolving preferences. The IPs strengthen our long-term commitment to developing content, which is demographic and platform agnostic, to cater to different markets. The team is excited to produce a plethora of binge-worthy content catering to viewers’ varied palette.”
By creating compelling original shows, the platform aims to expand its horizon and connect with a broader spectrum of viewers. “We are delighted to unveil our first six original series to the world,” said EPIC ON COO Sourjya Mohanty and added, “We have diligently assembled a remarkable ensemble of actors, creators, and writers who share our dedication to the art of storytelling.”
Mohanty highlighted the team has endeavoured to capture the pulse of the viewers – from metros to hinterlands – and wants to deliver content that offers unparalleled entertainment at affordable prices.
EPIC ON’s original shows will span various genres. From gripping dramas to edge-of-your-seat thrillers, the content lineup promises to captivate and entertain viewers of all ages.
Some highlights from EPIC ON’s upcoming original shows include:
. Tatlubaaz: A pulp-fiction show, produced by 9pm Films, is set in Varanasi and follows the story of a notorious con man. The show stars Dheeraj Dhoopar, Nargis Fakhri, and Divya Agarwal.
. Video Cam Scam: A thriller, produced by Blue Drop Films, is a story about sextortion. It showcases a chase between two worlds – scammers and a cop. The show stars Rajniesh Duggall and Amruta Khanvilkar.
. Plot 1/2: A dramedy, produced by Rusk Media, is a light-hearted story of five young & quirky but bickering cousins living in old Delhi. They all come together to save their home. Nishant Malkhani and Ankit Bhatia play important characters in the show.
. #Blue Tick (aur trolls): A drama, produced by Folklore Film Studios, is a story of an influencer – her rise and fall. The show stars Parul Gulati and Siddharth Nigam.
. Maya Deluxe: A noir thriller, produced by Lockdown Shorts Studio, is a story of a dysfunctional suburban middle-class couple living in Mumbai, but their lives are shattered when a mysterious murder takes place in their hotel and what follows.
. Chill: A slice-of-life drama, produced by Mukesh Chhabra Films, is a modern-day drama of corporate reinvention, the protagonists’ coming-of-age compels them to embrace love as their most powerful asset.
With a steadfast dedication to quality and a focus on delivering content that resonates with viewers, EPIC ON aims to redefine the digital entertainment experience. The shows will be available on the EPIC ON app and aggregator platforms like Tata Play, Airtel X-Stream, DishTV Watcho, Jio Fibre, BSNL and many others of which the super-app is part of.
The platform promises to launch numerous series in various genres in the coming months.
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
