e-commerce
Enrission India backs Pico Xpress to turbocharge quick commerce logistics
MUMBAI: Enrission India Capital has placed a high-speed bet on the future of convenience, investing in the pre-series A round of logistics disruptor Pico Xpress, a next-gen player reshaping India’s quick commerce backbone with lightning-fast deliveries between 5 and 120 minutes.
Founded by Aniruddha Gangopadhyay and Kamal Syal, Pico Xpress operates across eight Indian cities and is racing ahead by building scalable, trustworthy infrastructure designed for repeat precision – a key task in the cut-throat world of instant retail.
Enrission India Capital principal Harsh Deodhar said, “Pico Xpress is at the forefront of India’s quick commerce revolution. We believe this investment will help fuel Pico Xpress’s mission to deliver essentials to customers’ doorsteps in record time and achieve a significant leap in redefining the future of convenience retail. At Enrission India Capital, we are excited to support their mission to build India’s Quick Commerce logistics backbone, one delivery at a time.”
The fresh infusion will help the startup accelerate rollout, deepen its tech stack, and redefine last-mile logistics as India’s Q-commerce market matures. In the race to deliver everything now, Pico is building the rails.
Gangopadhyay said, “Enrission India Capital’s investment fuels our mission to build India’s leading quick commerce logistics backbone. This capital infusion allows us to rapidly enhance our technological capabilities and expand our operational footprint, ensuring we continue to deliver essential goods with speed and precision for all our partners and customers.”
Pico Xpress co-founder Kamal Syal added, “Our goal is to create a seamless and highly efficient quick commerce delivery experience. With Enrission India Capital’s support, we are well-positioned to continue innovating and setting new benchmarks in the logistics industry, ensuring reliability and speed for every delivery.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
