GECs
Enjoy the ultimate musical experience at home with &PrivéHD
Mumbai: &PrivéHD is the home to nuanced cinema, bringing critically acclaimed films to Indian audiences. To take its offerings a notch higher, the channel had previously introduced Privé Theatre; a creative collaboration with Zee Theatre which has been mainstreaming premium theatrical content and teleplays to a worldwide audience since 2018. The synergistic aim was to keep the love for theatre alive amongst audiences, and now continuing the same legacy, the channel has announced Privé Musicals, another collaboration with Zee Theatre. Through the new property, the channel and Zee Theatre will co-present musical plays that are timeless classics and some even have been inspirations for blockbuster Hollywood films.
Privé Musicals offer a form of entertainment that appeals to those seeking high-quality performances, refined storytelling, and a sophisticated theatre experience. It creates its relevance in the present time by incorporating contemporary themes, modern music styles, and relevant storylines. Musicals are a treat for those who enjoy music in all its forms. These include classics like ‘The Sound of Music’, ‘Peter Pan Live!’, ‘Billy Elliot: The Musical’ and ‘Hairspray Live!’.
Speaking about this new initiative, Zee Entertainment Enterprises Ltd chief channel officer – English cluster Rishi Parekh shared, “Since its inception, we at &PrivéHD, have been committed to delivering differentiated and niche content to the TV-viewing audience and after introducing World Box Office and Privé Theatre, our next step in this direction is Privé Musicals. This new IP will host some of the most renowned musical plays on the channel, which must be on the bucket list of both music and theatre lovers. Musicals like ‘The Sound of Music’, ‘Peter Pan Live!’, ‘Billy Elliot: The Musical’ and ‘Hairspray Live!’ are some evergreen classics that will be a part of our programming and our aim is to give viewers a chance to witness these masterpieces from the comfort of their homes.”
‘The Sound of Music’ is based on an original 1959 Broadway production which was inspired by Maria von Trapp’s, ‘The Story of the Trapp Family Singers.’ In 1965, came the iconic film starring Julie Andrews and Christopher Plummer. This version stars Grammy winner Carrie Underwood as Maria.
‘Peter Pan Live!’ is based on Scottish novelist and playwright J. M. Barrie’s story about a boy with a never-ending childhood. Academy award winner Christopher Walke plays Captain Hook while Critics’ Choice Award nominee Allison Williams stars as Peter Pan.
‘Hairspray Live’ was watched by over nine million viewers and went on to win three Emmy awards in 2016 and revolves around Tracy Turnblad, a small-town girl who becomes an overnight success after appearing on a TV dance show. The musical boasts a dream cast including marquee names like Ariana Grande and EGOT winner Jennifer Hudson.
‘Billy Elliot: The Musical,’ is an aspirational story set to Sir Elton John’s tunes. Set in a dreary English mining town, it traces the journey of a young boy who chooses ballet shoes over boxing gloves. It stars Elliot Hanna, Ruthie Henshall and Deka Walmsley.
Privé Musicals resonate with the interests and sensibilities of all generations including the modern GenZs. This is a golden chance for all to enjoy the brilliance of world-renowned presentations, from the comfort of their homes, musicals that are certainly on every theatre lover’s bucket list.
Stay tuned for more information on Privé Musicals.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
