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English movies most benefited genre in Chrome DM week 48
MUMBAI: With a growth of 1.04 per cent as compared to last week (47), the English movies genre marked the highest opportunity to see (OTS) among all categories in week 48 of Chrome Data Analytics & Media.
In the English movies genre, Movies Now gained the highest OTS with 59.3 per cent in six metros market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the Infotainment genre with the growth of 0.68 per cent in All India 1 Lakh+ market. NGC was the most benefitted channel in this category with 92 per cent.
The third position in the gainers was garnered by the Hindi movies genre in HSM excluding the less than 1L-market with 0.41 per cent OTS. Rishtey Cineplex gained the highest OTS with 94.8 per cent.
The Hindi GEC genre was at the fourth position in the list with 0.19 per cent growth and Rishtey catered to 99.1 per cent OTS in HSM excluding the less than 1L-market.
