English movies emerges as most benefitted in Chrome DM week 27

MUMBAI: English movies genre has grown 1.28 per cent in week 27 of Chrome Data Analytics and Media. In this genre, Warner Brothers gained the highest OTS with 42 per cent in the six metro markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

Kids genre secured the second position in gainers list with 0.94 per cent growth. Discovery Kids gained the highest OTS in the genre with 89.3 per cent in All India 1 Lakh+ market.

Following Hindi movies and kids genre, the business news genre grew by 0.2 per cent and infotainment genre grew by 0.1 per cent.