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English GEC most benefited genre in Chrome DM week 39
MUMBAI: With a growth of 2.11 per cent as compared to last week (38), the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 39 of Chrome Data Analytics & Media.
In the English GEC genre, AXN gained the highest OTS with 62.3 per cent in six metros market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the Hindi news genre with the growth of 1.74 per cent in HSM excluding the less than 1L-market. India TV was the most benefitted channel in this category with 99.7 per cent.
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The third position in the gainers was garnered by the religious genre in HSM excluding the less than 1L-market with 1.31 per cent OTS. Aastha gained the highest OTS with 97.8 per cent.
The English movies genre was at the fourth position in the list with 1.22 per cent growth and Pix catered to 64.4 per cent OTS in six metros market.
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The fifth position in gainers list was bagged by the kid’s genre with a growth of 0.78 per cent. In this category, Nickelodeon topped the OTS chart with 91.2 per cent in All India 1 Lakh+ market.
TAGS: Chrome DM, English GEC, English Movies, Hindi News, Kids, Hindi GEC
Also read:
http://www.indiantelevision.com/television/tv-channels/viewership/hindi-news-benefited-most-sports-genre-most-affected-chrome-dm-week-22-180607
http://www.indiantelevision.com/television/tv-channels/viewership/demand-for-regional-commentary-in-tier-3-4-towns-chrome-dm-180413
http://www.indiantelevision.com/television/tv-channels/gecs/discovery-jeet-the-latest-entrant-from-discovery-communication-180212
http://www.indiantelevision.com/television/tv-channels/gecs/jeet-storms-the-market-with-big-debut-week-viewership-180219
