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English GEC emerges as top gainer in Chrome DM week 38
MUMBAI: After seeing a noticeable spike in week 37, the television genres have witnessed slight growth in week 38. English GEC genre has become the top gainer in week 38, 2020 of Chrome Data Analytics and Media data. The genre has grown by 0.71 per cent.
Among English GEC channels, Comedy Central has gained the highest OTS with 43.7 in the six metros. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
This week, Sports has acquired the second position on top gainers list with a growth of 0.21 per cent in the all India 1 lakh+ market. In this genre, DD Sports has gained the highest OTS with 97.0 per cent.
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Among other genres, English Movies, infotainment, Hindi GECs have seen growths of 0.10 per cent, 0.08 per cent, 0.06 per cent respectively.
