GECs
&TV acquires ‘So You Think You Can Dance’ rights; Endemol to produce
MUMBAI: Even as Indian television has seen dance reality shows galore like Dance India Dance, Nach Baliye and Jhalak Dikhhla Jaa amongst others on Hindi general entertainment channels (GECs), another new dance reality show format is all set to hit screens in the near future.
Zee Entertainment Enterprises’ Hindi GEC &TV has acquired the rights of the global dance reality format show So You Think You Can Dance (SYTYCD) from Dick Clark Productions.
Endemol Shine India will produce the India edition of the reality show for the channel.
Dancers from across the country – amateur or professional – can participate in the show. &TV has already started the online registration process. However, the channel has not yet made any official comment on the air date and time.
SYTYCD India will also see the country’s best choreographers as jury members on the show.
The original show was created by American Idol producers Simon Fuller and Nigel Lythgoe is produced by Core Media Group’s 19 Entertainment and Dick Clark Productions.
In the US, SYTYCD was recently renewed by Fox for a 13th season, which is slated to go on air on 30 May.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
