Applications
End-to-End NB-IoT Solution by Huawei to go commercial by December 2016
NEW DELHI: An end-to-end Narrow-band IoT (NB-IoT) Solution developed by Huawei to help global operators expand their IoT services into new markets will be made available from September this year.
Introducing the system at Internet of Things (IoT) Summit today in during Mobile World Congress Shanghai, Huawei said it plans to conduct a large commercial trial in the fourth quarter of this year and release the solution for large-scale commercial use in late December 2016.
The Solution includes Smart Device Solution enabled by Huawei LiteOS and NB-IoT Chipset; eNodeB base stations that can smoothly evolve to NB-IoT; the IoT Packet Core that supports flexible deployment of Cone in a Box and network functions virtualization (NFV); and a cloud-based IoT Connection Management Platform with big data capabilities.
It is designed to meet operators’ requirements for IoT services with low-power and wide-area (LPWA) coverage. Developed based on 3GPP standards, the solution underpins flexible networking under various industry and use scenarios. In addition, the solution’s devices and platform can be made easily accessible to NB-IoT device and application partners, which makes it possible to rapidly achieve business innovation and scenario-based customization.
Huawei’s Products and Solutions division Marketing & Solutions Department VP Jiang Wangcheng said: “The number of cellular IoT connections worldwide will grow seven-fold over the next three to four years. NB-IoT will be a key driver for this trend – it will also be one of the key untapped markets for operators.” In 2015, Huawei launched the ‘1+2+1’ IoT ICT Strategy.”
Wangcheng added that Huawei was building a robust ecosystem where aimed at exploring new business areas together with customers and partners.
In addition to pursuing technological innovation and developing leading solutions, Huawei has proactively built a strong NB-IoT ecosystem as part of its goal to drive a thriving IoT industry. So far, Huawei has helped operators build NB-IoT open labs to accelerate the development of smart NB-IoT devices and applications. In the third quarter of 2016, Huawei will launch SoftRadio, a software suite that allows developers to access NB-IoT labs via the Internet for remote innovation and commissioning.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
