Cable TV
Emergency plan in place, cable operators are prepared to counter Covid
KOLKATA: During the Covid2019 outbreak last year, cable operators in India served the country’s entertainment and infotainment needs as an essential service. It was not easy to operate in a lockdown for an industry that involves huge on-ground operation as well as close contact with consumers. From running out of inventories to fall in payment collection, the operators face an array of issues. Now, with the country feeling the heat of the second wave, the industry says it is better prepared than last year.
Fastway Transmissions group CEO Prem Ojha said that the MSO is not facing any issue presently, because only a few parts of the country like Delhi and Mumbai have been significantly impacted. Most of the other geographies are normal right now, barring weekend and night curfews in some places. He noted that field activity gets very limited post 10 pm, right up to 6 am in the morning anyway. Hence, there is no such disruption as of now.
Although Ojha is uncertain how things will pan out with cases on the rise, the leeway of being part of essential services will play in their favour. But partners and teams have to brave it out, risking their own health to continue to serve, added. The company already has a contingency plan with the right amount of technical support and equipment in place should matters turn more critical.
“There will be some hardship but the work will carry on. It will be a challenging scenario but nothing will get stalled. This time people are braver, more confident than last year. Uncertainty factor is lesser compared to last year,” he said.
GTPL Hathway cable TV head & chief strategy officer Piyush Pankaj acknowledged that due to the looming possibility of a lockdown, certain problems are creeping back. But they have experience on how to deal with the crisis, and the company is well prepared for the situation, he asserted. Since Covid cases began to surge in late March, efforts are underway to cope with the issues.
PPE kits are ready for staff, digital payments have been established. Moreover, customer communications are being taken care of through online and telephonic medium rather than in-person visits. “We have already taken precautions on ground. We are not facing the mounting problem that we faced last time,” he summed up.
As of now, the situation on their end is under control, said Siti Networks CEO Anil Malhotra. While the Covid curve began peaking 10-15 days back, the MSO has not seen any major impact so far. However, more operators and staffs are getting affected. Unfortunately, people were not being cautious this time, which will further compound problems, he mused. The company has already started telling people how to take precautions, and is helping those who are suffering.
“It can’t get worse than last year. We have learnt in 2020 how to work with little or skeleton staff. This time, I am more worried about our staffs and it would be great if the government can insure these people,” Maharashtra Cable Operators Federation president Arvind Prabhu highlighted.
Despite the sector’s resolute outlook, operational challenges have already cropped up. Although the government has issued a notification where cable service is categorised as essential services, transport is becoming an issue. There is also the risk of infection. At present, operators are rotating the staffs so all of them don’t fall sick and in case someone falls sick, they have backup, Prabhu mentioned.
Other than workforce issues, the industry faced shortage in inventory and other supply chain issues during lockdown. The same situation is playing out again; there was no disposable income to purchase stock in advance, as cable operators took a 40 per cent hit in revenue last year, Prabhu pointed out. Apart from some of the big players, no one else has kept inventory ready.
Fastway’s Ojha highlighted a significant trend. With more offices being closed again, the incremental demand for broadband is going up. That traction is visible now, Ojha added. The demand will further go upwards, and therefore the operator is ensuring inventory and other things are in place so they can meet the demand.
Some of the major MSOs have started work-from-home provision again. One-third of GTPL Hathway’s staff is working from home currently. Siti Networks has also initiated WFH option for non-critical employees and is providing necessary apparatus for that. While all Fastway workers are operating from home, the company is being flexible with employees who are travelling from containment zones or showing any Covid symptom. All of them are ready to ask more staff to work from home if the situation deteriorates.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
