iWorld
Elon Musk’s ‘X’: A new era of Twitter and super apps?
Mumbai: Weeks after the launch of Threads, a lookalike app of Twitter, and its ongoing rivalry with Twitter’s owner Elon Musk, the billionaire entrepreneur announced a major rebranding of the microblogging site. In a tweet, Musk revealed that Twitter will now be known as “X,” with its iconic bird logo being replaced by a glowing, bright ‘X.’
The move is part of Musk’s vision to create a ‘super app’ similar to China’s WeChat, which offers a range of services beyond social networking. The rebranding also includes Twitter’s parent company, now called “X Corp,” wholly owned by “X Holdings Corp.”
Here’s what industry experts have to say about the latest announcement.
TheSmallBigIdea COO and co-founder Manish Solanki
The platform has always set a benchmark with its trail-blazing innovations. With evolving times, Twitter is now ready to set the bird free. No frills or fancy designs, just a minimalist X is enough to rattle the many users. While this may divide the community, the timing of this rebranding is crucial. This could signify a significant departure from the platform’s current identity and potentially pave the way for Twitter’s evolution into a more multifaceted and innovative digital space.
FoxyMoron, Zoo Media business head-North Alin Choubey
Twitter’s rebranding as ‘X, the everything app’ certainly introduces a wave of anticipation, but I also recognize certain apprehensions surrounding this shift. While a logo change is just the surface, questions arise about how the platform will execute its vision and differentiate itself from competitors. WeChat’s success in China sets a high bar for ‘X’ to deliver a seamless, comprehensive experience to users worldwide. As Twitter merges into X Corp, concerns arise about potential disruptions or challenges during the transition. However, I remain cautiously optimistic, ready to navigate these uncertainties and collaborate with ‘X’ to harness its immense potential for reshaping digital communication and connections.
Pulp Strategy founder and MD Ambika Sharma
“I have mixed feelings about the change of the Twitter logo. On one hand, the blue bird logo was iconic and familiar, symbolizing Twitter’s unique identity. On the other hand, I understand Elon Musk’s desire to modernize it, as the current logo might seem dated and not reflect Twitter’s cutting-edge path.
The new “X” logo appears more modern and minimalist, potentially attracting new users while distancing Twitter from its murky recent past. Whether the new logo will be a success in revitalizing Twitter or alienate existing users remains to be seen. Only time will tell how users will receive the new design.”
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
