News Broadcasting
‘Election Ooh La La’ on Aaj Tak with Shekhar Suman
MUMBAI: The prime time on one of India’s leading Hindi news channels is set to witness an outburst of giggles starting from April Fool’s day. Aaj Tak brings comic actor Shekhar Suman on its new election show Election Ooh La La from today at 9:30 pm.
The 30 episode series will be aired from Monday to Saturday and will be a humorous take on elections. With quite a few episodes already in the bag, the final ones will be shot closer to the telecast date of those episodes, to ensure topicality of issues.
The show has been outsourced to a production house and a multi camera set up is being used that will have Suman sketching many politicians, party symbols, presenting a unique take on mudslinging as well as connect the day’s big political story with the reality of India. This apart, he will also hold celebrity interviews.
Aaj Tak managing editor Supriya Prasad said, “It is important to keep innovating and what better time to bring political satire than an action packed elections. The space has been vacant and we believe Shekhar Suman will bring an all new energy in the prime time with this show. “
On air promotions for the show have already begun on the TV Today network channels. Apart from this, the channel is also going big on print, online and outdoor campaigns. To promote the new show.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
