News Broadcasting
Egmont ties up with producers for ‘Badhaai Ho Badhaai’ merchandise
Egmont Imagination India, that claims to be one of the largest children’s entertainment company in the world has joined forces with Kapoor & Kaushik Entertainment to launch an entire range of products based on its forthcoming film – Badhaai Ho Badhaai.
Egmont Imagination India has acquired the world rights from Kapoor & Kaushik Entertainment to publish and market the ‘Badhaai Ho Badhaai’ range of products in India. The company is the pioneer of the Bollywood film publishing programme in India. The products for Badhai ho badhai extend from a graphic novel to an entire spectrum of infotainment aimed at educating children.
The graphic novel is the flagship product which narrates the entire story with caricatures and captures the complete essence of the film. The products are targeted at children in the age group of 4-14 years and designed to engage kids with activities like colouring, reading and creativity development, according to a company release.
Other products include the Mask Book, the Mystic pencil book, Magic Colouring book and the Jumbo colouring book based on the movie and its characters. Children also have an option of the Activity Kit or the Mega Kit which are attractively packaged sets of the various products.
Badhaai Ho Badhaai has been produced by Kapoor and Kaushik Entertainment and is directed by Satish Kaushik. Presented by Subhash Ghai’s Mukta Arts, it stars Shilpa Shetty and Keerthi Reddy, among others.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
