News Broadcasting
Egmont ties up with producers for ‘Badhaai Ho Badhaai’ merchandise
Egmont Imagination India, that claims to be one of the largest children’s entertainment company in the world has joined forces with Kapoor & Kaushik Entertainment to launch an entire range of products based on its forthcoming film – Badhaai Ho Badhaai.
Egmont Imagination India has acquired the world rights from Kapoor & Kaushik Entertainment to publish and market the ‘Badhaai Ho Badhaai’ range of products in India. The company is the pioneer of the Bollywood film publishing programme in India. The products for Badhai ho badhai extend from a graphic novel to an entire spectrum of infotainment aimed at educating children.
The graphic novel is the flagship product which narrates the entire story with caricatures and captures the complete essence of the film. The products are targeted at children in the age group of 4-14 years and designed to engage kids with activities like colouring, reading and creativity development, according to a company release.
Other products include the Mask Book, the Mystic pencil book, Magic Colouring book and the Jumbo colouring book based on the movie and its characters. Children also have an option of the Activity Kit or the Mega Kit which are attractively packaged sets of the various products.
Badhaai Ho Badhaai has been produced by Kapoor and Kaushik Entertainment and is directed by Satish Kaushik. Presented by Subhash Ghai’s Mukta Arts, it stars Shilpa Shetty and Keerthi Reddy, among others.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
