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Egmont launches ‘Badhaai ho Badhaai’ merchandise
Children’s entertainment company Egmont Imagination India Ltd., in association with Kapoor and Kaushik Entertainment Pvt. Ltd. today launched the merchandise for their film Badhaai ho Badhaai at the Crossroads mall in southern Mumbai.
Following the announcement of the tie-up between Kapoor and Kaushik and Egmont, the two companies released a range of merchandising for Badhaai Ho Badhaai. The range was launched by Egmont managing director Uday Mathur, along with the cast of the film.
The merchandise launched includes an entire range of activity books for Badhaai Ho Badhaai which includes a ‘Graphic novel’ with the full story of the movie. There are other products like a mystic pencil book, and a jumbo colouring book based on the movie and its characters for children. It also has a board game based on the story of the movie. A 36-inch Raja Bop Bag is meant three-year-olds. Children also have an option of the activity kit, which is an attractively packaged set of the various products ideal for gifting.
The highlight of the merchandise released was the launch of a graphic novel, culled from the film that will be sold only after its cinematic release so as to keep the suspense as far as the plotline is concerned.
These products are targeted at children in the age group of 4-14 years. Priced between Rs 25 and Rs 300, the products will be available at all gift & bookshops, kid stores, supermarkets and malls across India.
Speaking at the launch, Mathur said: “In the past when we launched products based on Hindi films, we received overwhelming response not only from kids but also from all Bollywood film followers. We believe merchandising is an interesting method whereby fans can preserve precious moments from films for a long time. We are proud to be the pioneering company in the country to offer such products to the film loving people of India.”
When queried as to what research went into deciding the product range that Egmont was going to market, Mathur said since the movie targets kids those that were chosen were ideal. mathur however pointed out that after the film’s release, they would gauge the movie’s success and then decide whether more products could be pushed in the market.
On whether there were plans to take to take the merchandising abroad, Mathur said the Middle East and UK were two markets where they were seriously thinking of pushing these products.
While launching the book film actor Anil Kapoor, chairman, Kapoor & Kaushik, said: “Film merchandising is a very evolved concept in the West, and I have always thought of having a merchandising program for my films, but could not find the right partner. So when Egmont approached me with their plan I was very happy to start of this association. Now I think film merchandising has come of age in India and movie lovers can expect more of these products in the days to come.’’
Egmont Imagination India is a wholly owned subsidiary of Egmont International Holding Ltd (EIH). EIH was established in 1878 in Copenhagen and has provided quality entertainment and reading material for children all over the world.
Kapoor & Kaushik Entertainment Pvt. Ltd. is a company formed in 2000 with actor Anil Kapoor and director Satish Kaushik as the directors of the company. Badhaai Ho Badhaai is the maiden project of the company and is ready for release.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
