iWorld
Edelweiss Mutual Fund’s Radhika Gupta joins Shark Tank India 3 as judge
Mumbai: The newest addition to the Shark Tank India 3 judging panel, Radhika Gupta, MD and CEO of Edelweiss Mutual Fund is the perfect blend of elegance and ambition. Sharing inspiring thoughts from her simple observations of day-to-day life, Radhika is ready to collaborate with India’s one of the most loved shows – Shark Tank India for Season 3. Celebrating Radhika’s unapologetic self and fierce approach we bring instances that had all of us thinking.
Lauding the elegance of the most beautiful piece of clothing, a saree, Radhika supports Indian traditional attire and promotes Indian handloom and artisans. She brings her conversation into her attire by donning a beautiful peach saree with the Indian Rupee and investment symbol drawn all over it. She combined her feminine side to her finance background with the brilliance of fashion and styling, sending a powerful statement that women can reach great heights, generate substantial wealth, and bring about positive change in the world.
Radhika was drawn by the unparalleled popularity and the influence Shark Tank India has on the new-age entrepreneurs. She wants to educate the people of India about the importance of investing and mutual funds by bringing her years of experience in analyzing Indian companies to this national stage. Radhika wants to encourage the undiscovered potential of the youth across cities to build businesses of 5 cr to 100 cr and more. Through this new season, our newest shark, Radhika, is pumped and excited to back its unique and thoughtful business.
All set to stream on Sony LIV from the 22 January, the lineup of sharks this year includes Aman Gupta (boAt co-founder and CMO), Amit Jain (CarDekho, and InsuranceDekho CEO and co-founder), Anupam Mittal (Shaadi.com – People Group founder and CEO), Namita Thapar (Emcure Pharmaceuticals ED), Vineeta Singh ( SUGAR Cosmetics co-founder and CEO), Peyush Bansal ( Lenskart.com founder and CEO), Ritesh Agarwal ( OYO Rooms founder and CEO), Deepinder Goyal (Zomato founder and CEO), Ronnie Screwvala (Upgrad co-founder and chairperson), and Azhar Iqubal (Inshorts co-founder and CEO). The show is hosted by comedian – Rahul Dua.
Watch Shark Tank India 3 from 22 January on Sony LIV!
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
