DTH
eBay India celebrates Cricket Mania with Mandira Bedi
MUMBAI: Online marketplace eBay India, and Mandira Bedi have announced the launch of the eBay Cricket Mania campaign.
This is a campaign for the two million strong eBay India community toexpress their support to Team India as they prepare for the World Cup by wearing trendy “Go India Go!” bands in the Indian tricolours and win rare cricket collectibles.
eBay India is donating Rs. 5 to the NGO Mouth and Foot Painting Artists (MFPA) on behalf of every eBay member who sports the patriotic and colourful bands.
The eBay India Cricket Mania rewards all buyers on eBay India with cricket collectibles through the World Cup. One can shop on eBay India and win cricket gifts. Every buyer who hits a single (completes one transaction) wins a eBay India “Go India Go!” band.
If the buyer scores two runs (completes two transactions), he gets a special 100 years of cricket VCD compiled by David Gower. If the buyer scores 4 runs (completes four transactions), he is rewarded with a cricket ball autographed by Mandira Bedi. For all buyers hitting a sixer or completing six transactions, they get an original Sachin Tendulkar autographed biography – The making of a cricketer.
Bedi said, “I am thrilled to be associated with eBay which is one of the most exciting online brands and the India’s leading online marketplace. eBay Cricket Mania gives millions of Indians the opportunity to demonstrate their cricket passion by actively participating in the World Cup campaign and winning rare cricket memorabilia.”
eBay India country manager Rajan Mehra says, “At eBay India, we believe in engaging with the youthful online shopper by providing a shopping experience which is fun and exciting. As cricket is the national passion, we wanted to provide an opportunity for the Community to express their support for Team India at the World Cup. The eBay Cricket Mania initiative helps to build on the cricket fervor and additionally supports the noble cause of Mouth and Foot Painting Artists Association.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
