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Eating unhealthy – Blame it on television

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MUMBAI: The American Journal of Clinical Nutrition published their findings on the link between unhealthy eating habits amongst children and television viewing.

The research study states that watching television disrupts children’s’ normal response to food , that is, they will eat more while they’re sitting in front of the tube, whether or not they’re really hungry.

“These data, combined with those from other studies, support recommendations to reduce television watching and restrict eating while watching television as part of a healthy lifestyle,” University at Buffalo Dr. Jennifer L. Temple concludes.

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Temple and her team looked at how television affected ‘habituation to food cues’.Simply stated it means that when a person consumes food repeatedly, he will eventually lose interest in it and his stomach will signal that it is full. ‘Non- food stimuli’ or watching television can disrupt this process. Children are distracted when they watch television and do not know when their hunger is satisfied.

Given that kids tend to eat high-calorie foods when watching television, snacks in front of the tube have the potential to “profoundly” affect how many calories children consume, even if

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Kids

Mukta Arts and Green Gold ink MOU to animate iconic film IPs

Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.

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MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.

The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.

Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”

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Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”

In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.

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