e-commerce
Easypolicy raises $2.2 million in funding led by Ronnie Screwvala’s Unilazer
MUMBAI: Serial entrepreneur Ronnie Screwvala is on an investment spree. After recently funding the online gadget accessory store DailyObjects, Screwvala’s Unilazer Ventures has now invested in insurance policy aggregator EasyPolicy.com, an insurance comparison website.
EasyPolicy has raised approximately $2.2 million in a fresh round of funding, which was led by Unilazer along with others like Refex Energy founder and managing director Anil Jain as well as Burman Family Office, which is the investment arm of Dabur India promoters’ family.
The funds will be used to build the company’s technology platform, enhance its product portfolio, as well as to strengthen its marketing team.
Noida-based Easypolicy Insurance Web Aggregators operates the portal, which was launched in 2011 by Alok Bhatnagar, Neeraj Aggarwala and Divyanshu Tripathi.
Till date, Screwvala has invested in various ventures like MeraDoctor, Lenskart, Zivame, SilverPush, EkStop, Yumist, Timessaverz and artificial intelligence (AI) startup Niki.ai amongst others.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
