News Broadcasting
‘E To Noi Shudhu Gaan’ mega final to beam on 18 Dec
MUMBAI: The musical game show E To Noi Shudhu Gaan on Tara will telecast the mega final episode on 18 December at 7:30 pm.
The show aims at citing young promising talent between the age group of 15 to 30 year old from Bengal. According to a company release, the show conducted four rounds of talent hunt last year. Through nearly 60 episodes of selection, four girls and four boys were selected as finalists for the mega finals.
On 4 December, the mega final of E To Noi Shudhu Gaan took place at Nazrul Manch, in Kolkata. The panel of judges for the final competition were musician and composer V Balsara, and singers Arati Mukherjee and Anup Jalota. The show was anchored by popular singer Pratik Chowdhury.
The media release informs that there was a Jugalbandi between the singer Srikanta Acharya and the sarod player Rajeev Chakraborty. In the previous shows, the judges were Usha Uthup and Bikram Ghosh. The show also beamed a fusion dance performance.
Tara Bangla, Broadcast Worldwide Ltd chairman Rathikant Basu presented the trophy to the winners and declared that Tara would promote them through the channel and the newly launched Radio Tara on World Space and Tara’s forthcoming music label.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
