Hindi
Dull pre-Diwali releases fail to ignite the box office
MUMBAI: Dull period and multiple faceless film releases spell disaster at the box office for all of them.
Azaan, Mod, Jo Dooba So Paar: It‘s Love In Bihar and My Friend Pinto either face cancelled shows or collections in few hundreds make them total loss projects. The only film to better them is Mujhse Fraaandship Karoge which collected a dismal Rs 22 million in its first weekend.
The status of Rascals stands as rejected as it started on Dussehra day with figures of about Rs 80 million. It started sliding from day two, ending its four-day weekend with Rs 230 million; the drop in collections has been more pronounced thereafter as the film could add just Rs 51 million in the remaining four days to end its eight-day week with Rs 281 million.
Love Break Up Zindagi collected a poor Rs 16 million in its first week.
Force managed to collect just about Rs 31.5 million in its second week, taking its two-week tally to Rs 276.5 million.
Sabib Biwi Aur Gangster collected a reasonable Rs 18 million in its second week, taking its total to Rs 79 million.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
