DTH
DTH channels being launched by September to impart education: Javadekar
NEW DELHI: Even as there is little possibility of Gyan Darshan getting revived on the television screen, 32 Direct to Home (DTH) Television Channels are to be used for providing high quality educational content to all teachers, students and citizens across the country interested in lifelong learning.
The 32 channels are proposed to be launched before September 2016. Initially the programmes will be in English but with the passage of time the programmes will be launched in regional languages as well.
Human Resource Development Minister Prakash Javadekar told the Lok Sabha today that the Government has approved a project to launch the ‘SWAYAM Prabha.’ There will be new content of four hours every day, which would be telecast six times a day allowing the student to choose the time of his/her convenience.
The main features of SWAYAM Prabha would be curriculum based course contents covering diverse disciplines such as arts, science, commerce, performing arts, social sciences and humanities subjects, engineering, technology, law, medicine, agriculture etc.
It would also cover all level of education: School education, undergraduate, postgraduate, engineering, out of school children, vocational courses and teacher training.
Gyan Darshan and Gyan Vani had been stopped on Doordarshan and All India Radio respectively when the Indira Gandhi National Open University failed to clear huge dues to the pubcaster for these channels.
However, these channels were later launched on the web, which was felt to be a bad alternative as the majority did not have access to internet.
IGNOU owed more than Rs 21.6 crore to All India Radio when it was shut on 30 September after the university failed to pay the outstanding dues for three years (for their 37 stations).
Gyan Darshan had been stopped even earlier in the beginning of 2014. It was also learnt byindiantelevision.com that IGNOU had applied to WPC for a licence to run television channels, but had been refused by the Department of Telecom which had told them that only Doordarshan can apply for such a channel. DD had refused to apply for the channel on behalf of IGNOU in view of the report by the Telecom Regulatory Authority of India which bars allotment of licences to government bodies to start their own channels.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
