News Headline
DSport reaches 110 mn households in a year
MUMBAI: DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and cable platforms.
It has broadcasting rights for some of the elite sporting events with 4000 hours of live programming.
The channel claims to have grown consistently across the country and has been ranked among the top channels in motorsports and golf this year. In the car and bike racing genre, DSport has a 72.9 per cent market share. Moreover, in Golf the channel says it enjoys the second spot with a comfortable 32.2 per cent market share. Even in combat sports, the channel has witnessed a growth of close to 200 per cent in viewership.
In cricket, DSport brought the live action from the 2018 Nidahas Trophy and Pakistan Super League 2018 to the Indian audiences. In football, it has the exclusive rights to the Brazilian League, Major League Soccer and Chinese Super League. In golf, it telecasts three out of the four major PGA tours around the world including the historic British Open, PGA Championship and Augusta Masters.
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