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Dsport acquires India rights of tri-nation tournament in SL
MUMBAI: Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket for Nidahas Trophy.
The Nidahas Trophy 2018, played in celebration of Sri Lanka’s 70th year of independence, will follow a round robin format with all the three teams playing each other twice, and the top two progressing to the final to be played on 18 March 2018. All the matches will be played at the R Premadasa Stadium in Colombo.
“We are delighted to partner with the Sri Lankan Cricket board and showcase this important tourney to the cricket aficionados in India,” said Discovery Communications India senior vice president and general manager South Asia Karan Bajaj. “Nidahas Trophy 2018 will also mark the first time when the Men in Blue will feature live on Dsport. This will give a further fillip to the channel and bolster our efforts to showcase world class sporting events to our fans in the country.”
Sri Lanka Cricket Board president Thilanga Sumathipala said, “Dsport is fast emerging as an important destination for premium sports in India. We are happy that cricket fans in India will join in and celebrate Sri Lanka’s 70th independence anniversary via Dsport. We look forward to a closely contested tournament.”
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