e-commerce
Dreamwear gets a glow up as Ammarzo hits Myntra in style
When it comes to beauty sleep, Ammarzo believes the dream begins before your eyes shut. The luxury sleepwear label, founded by actor-entrepreneur Chahatt Khanna, has officially launched on Myntra, bringing its signature blend of elegance, comfort, and quiet sensuality to bedrooms across India. Think sculpted silhouettes, wisps of lace, and fabrics that whisper you deserve this.
The debut collection is anything but sleepy offering standouts like the ethereal Lace Robe, the flirty Babydoll & Shorts Set, and the elegant Slip Dress designed to make women feel divine even on a Tuesday night. With price tags that deliver indulgence without intimidation, Ammarzo hits the sweet spot between self-care and soft power.
“For me, it was never just about fabric,” said Ammarzo founder & CMD, Chahatt Khanna. “It’s about how a woman feels in that fabric. This launch is about creating pieces that wrap you in confidence and femininity even when no one’s watching.”
More than fashion, the label is threading a shift in mindset. Ammarzo’s arrival on Myntra underscores a growing appetite for innerwear that isn’t merely functional but empowering, intimate, and in sync with a woman’s evolving sense of self. Each piece captures what the brand calls “cinematic minimalism” sunlight on skin, linen blinds, and a glass of wine that says I’ve earned this.
With over 50 million active users, Myntra gives Ammarzo the perfect pillow to rest its ambitions on offering national visibility while staying true to its central credo: that softness and strength can absolutely sleep in the same bed.
So, here’s your sign to ditch that old tee and slip into something more you. Because nightwear, as Ammarzo proves, isn’t just what you wear to bed, it’s how you carry yourself before the dreams begin.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
