Kids
DQE turns co-producer and licenser
MUMBAI: Synonymous with producing iconic properties like The Jungle Book, Peter Pan, Lassie, The Little Prince, Charlie Chaplin and Robin Hood, DQ Entertainment is now all set to add its co-production line-up.
Among the new titles, a CGI children’s animated series called Yonaguni will be co-produced by DQ with SeaWorld Parks & Entertainment and Rollman Entertainment, Burbank, USA. The production and distribution group will also co-produce 7 Dwarfs and Me and the second season of The New Adventures of Peter Pan, and 5 Children and It with Method Animation, France.
DQ sealed the deals during its second fiscal quarter ended 30 September, 2013 and at the recently concluded MIPCOM at Cannes.
“The gross value of these co-production and licensing deals between partners is approximately Rs 2, 220 million, of which, approximately Rs 720 million is attributable to DQE and expected to be accrued as revenue over the next fiscal year ending 31 March 2015,” says DQ Entertainment CEO Tapaas Chakravarti.
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Sneak peek at the licensing deals: 1. Discovery Children’s channel has acquired the broadcast rights for Robin Hood animated series for the Indian sub-continent. |
Like Yonaguni, 5 Children and It too is a CGI children’s animated series comprising 52 11′ episodes while 7 Dwarfs and Me, a combination of CGI and live action images, is a hybrid animation show. The second season of The New Adventures of Peter Pan rides on the success of the first season of the Peter Pan television series that was distributed in over 100 countries, being one of the highest rated TV series in France, Germany and Italy.
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Sky Italia, Discovery Kids, Nick India and Rai Cinema among others have acquired the broadcast rights for various properties produced by DQE says Tapaas Chakravarti
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But how does the new portfolio fit into the company’s profile? “7 Dwarfs and Me, The New Adventures of Peter Pan 2 and 5 Children and It, fit in very nicely with the DQ portfolio of iconic properties. Also Yonaguni is an underwater adventure with SeaWorld theme parks from the US,” says Chakravarti, adding that the company is expected to enter production shortly for delivery in 2015.
Co-production apart, DQ has also concluded several licensing deals. “Various well-known broadcasters such as Sky Italia, Discovery Kids, Nick India and Rai Cinema, among others, have acquired the broadcast rights for various properties produced by DQE,” says Chakravarti and adds, “The categories of the licensing deals vary from broadcast and music rights to character licensing for manufacture of merchandise such as toys, clothes etc.”
This year, DQ has entered Latin American countries through its flagship intellectual property, The Jungle Book. “Globosat-Brazil, Cannal Encuentro-Argentina and Televisa-Mexico have already acquired the broadcast rights of the property while DQE’s other properties are also expected to make entry into these markets soon,” says Chakravarti.
In addition, DQ is working on ways to leverage its large library of properties through SVOD and mobile platforms. “We are currently in discussion with YouTube to find ways of monetising animated content through a dedicated channel showcasing our global and domestic properties. We believe these platforms will play a very significant role in reaching a large and diversified audience in the future,” says Chakravarti.
The company has also launched a game app of its IP, The Jungle Book, called ‘The Great Escape’ for the android platform. “We plan to launch similar games and apps on android and iOS platforms for other IPs such as Peter Pan, 5 Children and It etc. soon,” he adds.
It is learnt that the production deals will add to the bottom line of the company, first quarter of the next fiscal year onward, while realisation of the licensing and broadcast revenues is expected to continue through the subsequent quarters.
In case you thought that’s it, the company has some more production and licensing deals waiting in the wings…
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
