Animation
DQE strengthens digital media strategy to monetise content
MUMBAI: As part of its digital media strategy, entertainment production and distribution company DQ Entertainment have launched two YouTube channels- Power Kids and Tiny Toonz in association with leading multi channel network Whacked Out! Media (WOM).
Power Kids will showcase animated content for children aged five and above while Tiny Toonz will be aimed at younger children. It will also launch its content and games on other platforms such as Google Play store, Amazon and iTunes.
The reason for the new digital initiative is to make full use of its rich animated library and target all platforms including apps, smartphones, tablets, social media etc. DQ is banking on this to substantially add to grow revenue. WOM will be a strategic digital media partner for YouTube, allowing DQ to monetise its animated properties and mobile games.
DQ Entertainment chairman and CEO Tapaas Chakravarti said, “The majority of our audience today are constantly online consuming large amounts of animated content through mobiles, tablets and smart TVs from YouTube and other digital media platforms. Having established our footprint globally, DQE is perfectly positioned to leverage our extensive resources and content library for this high growth sector of the entertainment industry. We hope this will help us to reach wider global audiences. We are excited to work with WOM who are a leading MNC with vast experience in the digital ecosystem. We are confident that WOM will help us expand our global digital presence and reach new markets.”
Whacked Out! Media MD Ramkrishna Veerapaneni said, “We are delighted to be working with DQ Entertainment to create a new online platform for children. We hope that DQE Digital World will become the ultimate destination for catrtoons, games and lots of fun content for kids all over the world.”
DQE content includes The Jungle Book, Peter Pan, Lassie, Iron Man, Robin Hood, Casper etc. It will also show exclusive online educational entertainment content.
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
