Applications
Downloads soar for Reliance Communications’ cricket World Cup app
MUMBAI: As the ICC Cricket World Cup 2015 now moves towards the knock-out stages, the global cricketing body today said that the action on the pitch during the Pool stages has been matched with remarkable levels of interest in the tournament across all online channels from around the world.
For example, the official ICC Cricket World Cup 2015 App, which it launched in partnership with Reliance Communications, has seen success for a cricket app reaching over 3.35 million downloads, claims ICC. It has topped the charts as the number one downloaded sports app in 48 countries.
The app, which is available for free download via the Google Play and Apple App stores, has received rave reviews with the ICC CWC Match Centre, in-match clips, fixtures, exclusive videos and real-time statistical updates being enjoyed worldwide.
On the official tournament website, traffic levels have grown over 1,500 per cent since the last major ICC event and there have been over 26 million unique visitors to the website since the beginning of the tournament, claims ICC. These visitors have made up over 225 million page views.
Of particular interest has been the new ICC Cricket World Cup Match Centre. The Match Centre has the fastest live scores available online and now offers real time statistics and insights using live and historical ICC Cricket World Cup data to deliver match analysis to fans around the world. The video clips of match action from the tournament itself have been popular with fans from over 200 countries watching back on the best moments from on the pitch, with over 24 million video plays combined across website and app.
On social media platforms too there has been more interest than ever before for a global cricket event as millions of people interact with the tournament. Additionally, the exclusive post-match player of the match Twitter Mirror selfies gives the opportunity to ask the winning captain a question via the Global Broadcast using the hash tag, #AskCaptain. Fans have also used the Google + Facepaint feature to show their colours on the big-screens of all the grounds and over on Facebook millions have watched the latest episodes of #CWCDaily.
On Twitter, the discussion around #cwc15 has also been very large, with over eight million tweets sent around the tournament with over 800 million live tweet impressions from the group stages. This comprises a 250 per cent growth in the conversation around #cwc15. The tournament’s match hashtags have also regularly trended on both Twitter and GooglePlus.
Globally on Facebook, 36 million people have generated 341 million interactions with cricket becoming a regularly trending topic throughout February and March.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
