DTH
DoT grants ILD & NLD licenses for BT India
MUMBAI: BT announced that it has been granted international long distance (ILD) and national long distance licenses (NLD) by the Department of Telecommunications, Government of India. These licenses enable BT’s newly-formed joint venture company, BT Telecom India Pvt Ltd, to offer services for the first time directly to multi-site corporate customers in the Indian market.
BT plans to provide corporate customers who have sites in India with virtual private network-based (VPN) services using technologies such as internet protocol-based multi-protocol label switching (MPLS) and ATM.
BT Global Services CEO Andy Green said, “This is fantastic news, allowing BT to establish and manage our own operations in India. It’s also great news for our multinational customers doing business in India and our Indian customers wanting to access a BT-managed network which is connected to BT’s comprehensive global network across Asia Pacific, Europe and North America.”
Minister of Communication and IT M Maran said, “To further promote investment into India and enhance business opportunities for Indian companies operating overseas, India must have the best and latest infrastructure. These licenses will allow BT to bring its 21 CN services to India’s IT and ITES sector and increasing their competitiveness through connectivity, availability, quality and responsiveness on a global scale.”
The company also predicted in 2006 that its revenues from India will be US$250 million by 2009 and that it is looking to increase its Indian employee strength by hiring an additional 6,000 people within the next two years. In February 2007, BT signed an agreement for the acquisition of i2i Enterprise Pvt Ltd, a Mumbai-based enterprise services company specialising in internet protocol (IP) communications services for major Indian and global multinational companies.BT also plans to add additional resources to support its already substantial capabilities in outsourcing and systems integration services.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
