Kids
Doordarshan in talks with Disney for kiddy content in evening slots
MUMBAI: Doordarshan, which is gearing up to launch a kiddy channel as part of its bouquet, is said to be in talks with Disney for content aimed at youngsters in evening time-slots, according to a senior executive of the pubcaster.
Speaking to Indiantelevision.com, Doordarshan DG Supriya Sahu, while asserting the organisation is planning a kids’ channel, confirmed that there’s a plan afoot to open a time-slot for such programming. “Some work is already on with Disney for the kids content,” she said, but hastily added, “It is (still) early to talk about it right now and an announcement would be made once things are finalized on this front.”
This time-slot on a DD channel is being created, probably, to test waters and see the appetite for kids content before the launch of a full-fledged kids channel as part of its over 30-channel bouquet. Disney India could not be contacted for comments.
According to earlier media reports, which quoted Sahu, India’s national broadcaster had drawn up a blueprint for FTA kids channel early 2017 made up of largely original and country-focused programming. She had said that the kids channel was part of pubcaster’s plans to launch FTA sports and kids channel for mainly viewers of DD FreeDish, a satellite-based service comprising DD and private FTA TV channels.
However, some independent observers opined that DD wading into the kids’ content area is also part of the government’s plans to showcase programming that would reflect the Indian culture in a better fashion compared to mostly foreign content consumed by Indian children presently.
At present, kids’ content available in India is from the stable of foreign players such as Nickelodeon, Turner, Disney, Discovery and lately Sony Pictures Network apart from some TV channels from India media companies such as Sun TV.
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Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
