eNews
Doordarshan discovers influencers, launches Creator’s Corner
NEW DELHI: Indian pubcaster Doordarshan has finally cottoned on to the existence of YouTubers and Instagram creators. The result? Creator’s Corner, a new platform launched today on DD News that will showcase content from digital creators across the country.
Union minister Ashwini Vaishnaw, speaking at the launch, declared that 2026 will be “the year of major reforms” for Prasar Bharati, with the ministry of information and broadcasting getting a complete overhaul. He said institutions like Doordarshan and All India Radio will pivot towards “industry participation, new-generation creators, and technology-driven processes.”
Translation: the government wants some of that sweet influencer credibility.
Vaishnaw pointed to last year’s Waves platform as proof of concept, claiming it added one crore youth to the creator economy and pumped nearly Rs 5,000 crore into the ecosystem. Creator’s Corner, he said, is the next step in this digital pilgrimage.
Minnister of state for information and broadcasting L Murugan praised creators from small towns “independently producing, editing, and sharing content” without big studios. Doordarshan, he said, will now give them a “strong national and global platform”—though whether global audiences are clamouring for DD News remains an open question.
Ministry of information and broadcasting secretary Sanjay Jaju said the initiative will build a “vibrant, responsible, and inclusive creator ecosystem.”
The programme launches on DD News but will eventually sprawl across all Doordarshan channels, offering creators a national stage regardless of language, region or genre.
Creator’s Corner airs weekdays at 7 pm on DD News, with a repeat at 9:30am the next morning. Each episode will feature four to six reels or videos covering everything from current affairs and culture to travel, cuisine, health and the environment. Interested creators can submit their work via email or ring up the DD team.
Whether India’s digital creators—used to algorithmically optimised feeds and instant virality—will embrace Doordarshan’s scheduled broadcasts remains to be seen. But if nothing else, the government is finally acknowledging that content doesn’t just come from Mandi House studios anymore.
From state broadcaster to influencer incubator: stranger things have happened on Indian television.
(Interested content creators may submit their content at ddnews.creatorscorner[at]gmail[dot]com or contact +91-8130555806 to become part of this initiative.)
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
