eNews
Doordarshan discovers influencers, launches Creator’s Corner
NEW DELHI: Indian pubcaster Doordarshan has finally cottoned on to the existence of YouTubers and Instagram creators. The result? Creator’s Corner, a new platform launched today on DD News that will showcase content from digital creators across the country.
Union minister Ashwini Vaishnaw, speaking at the launch, declared that 2026 will be “the year of major reforms” for Prasar Bharati, with the ministry of information and broadcasting getting a complete overhaul. He said institutions like Doordarshan and All India Radio will pivot towards “industry participation, new-generation creators, and technology-driven processes.”
Translation: the government wants some of that sweet influencer credibility.
Vaishnaw pointed to last year’s Waves platform as proof of concept, claiming it added one crore youth to the creator economy and pumped nearly Rs 5,000 crore into the ecosystem. Creator’s Corner, he said, is the next step in this digital pilgrimage.
Minnister of state for information and broadcasting L Murugan praised creators from small towns “independently producing, editing, and sharing content” without big studios. Doordarshan, he said, will now give them a “strong national and global platform”—though whether global audiences are clamouring for DD News remains an open question.
Ministry of information and broadcasting secretary Sanjay Jaju said the initiative will build a “vibrant, responsible, and inclusive creator ecosystem.”
The programme launches on DD News but will eventually sprawl across all Doordarshan channels, offering creators a national stage regardless of language, region or genre.
Creator’s Corner airs weekdays at 7 pm on DD News, with a repeat at 9:30am the next morning. Each episode will feature four to six reels or videos covering everything from current affairs and culture to travel, cuisine, health and the environment. Interested creators can submit their work via email or ring up the DD team.
Whether India’s digital creators—used to algorithmically optimised feeds and instant virality—will embrace Doordarshan’s scheduled broadcasts remains to be seen. But if nothing else, the government is finally acknowledging that content doesn’t just come from Mandi House studios anymore.
From state broadcaster to influencer incubator: stranger things have happened on Indian television.
(Interested content creators may submit their content at ddnews.creatorscorner[at]gmail[dot]com or contact +91-8130555806 to become part of this initiative.)
eNews
Swiggy sees 23.2 per cent order surge during T20 World Cup final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
