eNews
Doordarshan discovers influencers, launches Creator’s Corner
NEW DELHI: Indian pubcaster Doordarshan has finally cottoned on to the existence of YouTubers and Instagram creators. The result? Creator’s Corner, a new platform launched today on DD News that will showcase content from digital creators across the country.
Union minister Ashwini Vaishnaw, speaking at the launch, declared that 2026 will be “the year of major reforms” for Prasar Bharati, with the ministry of information and broadcasting getting a complete overhaul. He said institutions like Doordarshan and All India Radio will pivot towards “industry participation, new-generation creators, and technology-driven processes.”
Translation: the government wants some of that sweet influencer credibility.
Vaishnaw pointed to last year’s Waves platform as proof of concept, claiming it added one crore youth to the creator economy and pumped nearly Rs 5,000 crore into the ecosystem. Creator’s Corner, he said, is the next step in this digital pilgrimage.
Minnister of state for information and broadcasting L Murugan praised creators from small towns “independently producing, editing, and sharing content” without big studios. Doordarshan, he said, will now give them a “strong national and global platform”—though whether global audiences are clamouring for DD News remains an open question.
Ministry of information and broadcasting secretary Sanjay Jaju said the initiative will build a “vibrant, responsible, and inclusive creator ecosystem.”
The programme launches on DD News but will eventually sprawl across all Doordarshan channels, offering creators a national stage regardless of language, region or genre.
Creator’s Corner airs weekdays at 7 pm on DD News, with a repeat at 9:30am the next morning. Each episode will feature four to six reels or videos covering everything from current affairs and culture to travel, cuisine, health and the environment. Interested creators can submit their work via email or ring up the DD team.
Whether India’s digital creators—used to algorithmically optimised feeds and instant virality—will embrace Doordarshan’s scheduled broadcasts remains to be seen. But if nothing else, the government is finally acknowledging that content doesn’t just come from Mandi House studios anymore.
From state broadcaster to influencer incubator: stranger things have happened on Indian television.
(Interested content creators may submit their content at ddnews.creatorscorner[at]gmail[dot]com or contact +91-8130555806 to become part of this initiative.)
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
